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It's not enough in today's culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. Consumers in today's day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend. They also want their opinions to be heard and treated with respect.

When Social Cam first came out, I thought it was spam because of all of the weird videos that were being posted - and from people I did not expect to be watching them. Now that I know it's not spam (though I could still argue that it's a form of spam), I am embarrassed for my friends that were naive with their Facebook privacy settings and allowed Social Cam to have full reign of their Facebook account.

Experienced SEO Specialist having vast knowledge on SEO, Social media, PPC, Content Marketing, Affiliate marketing and Social Media Marketing, PBN - Private Blog Networks, Web Development

Winnow offers full digital marketing services, including SEO, PPC, Social Media, Content Development, tracking & analytics video marketing, and branding. Winnow Digital Marketing has an impressive track record in the marketing technology industry.

Are you frustrated that you aren't getting results from your Twitter campaign? Not sure what you're doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you.

Creating a social listening plan allows you to locate influencers who love your products & services, get ideas for content & most importantly, guard your reputation.

Klout provides users with social media analytics to measure a user's influence across social networking sites such as Facebook, Twitter, LinkedIn, Instagram and more. They also analyze and measure content creation, user engagement and how large your network is.

Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.

Social media has connected customers to brands like never before. We can now interact with the brands we love - and the ones we don't like at all.

If you're like the million other folks online doing a 'Google' search for information, finding the information you need to read is pretty simple. But connecting with potential clients and the people behind the information may not be so charismatic.

In Toronto, Canada, for the very first Social Mix Conference is hosted by Jugnoo. The conference has ended and boy was it a hit. When it comes to industry events, most of us know what tends to happen. We listen to long speeches that bore us to tears, and rarely learn anything new. I'm not tooting my own horn here, but it takes a lot to pique my interest when it comes to social media and digital marketing. Social Mix accomplished that. Especially because the conference host Jugnoo introduced their brand new Tweet Visualyzer tool that is sure to impress, I'll get to that soon!

In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Much has been made of new digital marketing strategies like social media and SEO, but what about the old tried and true method of email marketing? Does it still work? The short answer is: YES!

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose.

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I grew up near a small town in Florida named Clermont. Our claim to fame was our hills of citrus groves, and our community was largely made up of small and family run businesses. But, over the years the citrus groves were hit hard by freezes, and as Orlando started to creep closer they were replaced by subdivisions, and large corporations started pushing out the little guys.

By now, most of you have probably already heard about Danny Brown's unfortunate weekend. Although no lasting damage was done because of the time and effort Danny puts into building relationships, it is alarming that someone could hack into his Facebook account, pretend to be him and try to cause mayhem. What's even more alarming is this is one of our own. Danny is an intelligent man who knows his way around social media (understatement). He's not someone absent-mindedly falling for those phishing scams that are all over Facebook. If it could happen to him, it could happen to anyone.

There's a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course!

LinkedIn is the professional social network for business development and marketing purposes. If you haven't created your profile yet, make sure you read my previous post, The Ultimate LinkedIn Profile Cheat Sheet as soon as possible, and get started growing your network. With over 161 million members to date, you can't go wrong.

Did you know social advertising (Facebook Ads, Twitter's Promoted Posts, etc.) also accounts for PPC advertising?