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Have you tried heat mapping? Do you know how heat mapping can help online retailers? Schedule a call with SHIFT Digital to discuss heat mapping your website.

At SHIFT Digital, we take website analytics seriously. It's the cornerstone of understanding how your website functions and what type of results you're getting online.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter? Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.

Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.

If you've read any literature on marketing you've most likely heard the term "target audience" a.k.a. the group of people that would find your product or service the most appealing. But how do you identify who your target audience is? The answer is in Persona Development.

More and more businesses are focusing on web design when it comes to marketing and business development.

Far to often we "digital natives" love getting on our soapboxes to point out people, companies and organizations who've done something despicable in the digital space, or to look down upon others because they've broken one of the 10000000000 unspoken elitists rules of social media. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space.

Creating a mobile version of your current website is imperative to keep up with customer's needs and wants. SHIFT Digital can help you with everything you need to know about mobile websites.

Let SHIFT Digital help you create a branded mobile app that creates value for your customers. A mobile application can improve your customers' experience. It also provides your customers with value, while benefiting your company through branding.

Using social media for business development and marketing purposes is the first step in your social media strategy. SHIFT Digital shares 3 simple ways how businesses use social media intelligence.

SHIFT Digital Media gives you a check list of 20 questions you should ask yourself to find out if your web and mobile presence is up to speed.

Samantha Collier of SHIFT Digital Media shows how Facebook is promising and how they can offer a 22% Return on Investment (ROI) increase on Facebook Ads.

Brands love social media for marketing and business development. SHIFT Digital shares the top 5 social medial fails of 2012 for some lessons to learn.

A business owner needs to invest in social media activities for viable leads. SHIFT Digital discusses how to find leads on Twitter with Twitter's advanced search function.

Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from Smartphone social media use. SHIFT Digital shares the features and details of this app with you.

Samantha Collier, Social Media Consultant at SHIFT Digital Media is constantly advising her clients to use Twitter. Here's how you can get more engagement on Twitter.

You know what's really odd? I've never met any of my staff in real life. Not one! The Shift Digital team is spread out all over the world, and thanks to Google Hangouts, we get to "meet" every day at 12:30 pm ET. Like the boardroom, we've all become quite familiar with each other, and sometimes it feels as though we've all met in each other in person already.

At this point in the in the digital world, we all know that we need a website. Most of us are quickly getting on board that we also need to have a mobile version of our website. "Shift Happened" and people find us suspect if they can't find us online. But did you know how detrimental a poorly made website can be?