This speed may create lower levels of accuracy and reliability. I’ve seen first-hand how rapid publication practices, driven by competitive forces as well as the tempting capabilities of Internet publishing, can lead to an increase in corrections and errata at scientific journals. There is a price to pay to squeezing the time to publication down to its absolute minimum. The aggregate rise in corrections and retractions across the journals system may provide more evidence that haste makes waste. With questions of the quality and legitimacy of the reports published in journals arising in the mainstream media, the costs of speed to our brands and the overall reputation of the industry may be worth reconsidering. Moreover, is rapid publication where the competitive advantage currently resides? Or has the strategic ground shifted?

Perhaps, instead, the strategic differentiator for journals isn’t unpredictable schedules, rapid publication, and error-prone publishing of scientific reports. With preprint servers supporting rapid, preliminary publication in an environment that is actually more supportive of amendments/corrections, speed, and unpredictability, perhaps journals should rethink shouldering the load of and courting the risks of rapid publication. More importantly, there are indications that coordinating with your audience, taking more time to fact-check and edit, and returning to a higher level of quality may be the smart move. Journals don’t have to perform every publishing trick anymore. Maybe it’s time to return to doing what they do best — vetting information carefully, validating claims as best they can, and ensuring novelty, quality, relevance, and importance around what they choose to publish.

Social VR arrives in the market at a time when broadband and mobile devices have totally remade our model of media consumption. Where it was once appointment-based, in which families and friends would regularly meet in person whenever their favorite TV show was on, we largely use DVRs and streaming services to time shift. Where content consumption was once built around passive, location-dependent contexts — think movie theaters, living room televisions — we now place-shift, carrying our content wherever our smartphones and tablets can accompany us. As this change took root, social media took the place of TV viewing parties. Instead of taking the time to watch our favorite show together with friends, we now share our viewing experience on Twitter, Facebook, and Snapchat. Combine these two trends — slow growth of VR, plus time/place-shifting of content consumption — and you can see that social VR as it is typically conceived confronts a near-insurmountable adoption hurdle. Facebook and other VR developers are asking consumers to invest a fair amount of money and quite a lot of time on a platform most of their friends still don’t use (since most of them don’t even own a virtual reality device) which also runs counter to every content consumption convenience they’ve enjoyed for the last 7-10 years.