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Young Americans don't have a lot of money. The money they do have, they use on food. They don't want just greasy fast food.
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Fast-food restaurants are under pressure from the millennial generation to serve fresh, tasty and more healthy food. Millennials are people 18 to 34 years old.
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Many people say they want better food. Now, young people are proving they want healthy food. They have stopped buying as much fast food. This is a big loss to restaurants like McDonalds.
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Older restaurants like Burger King, Krystal and Church’s Chicken ranked near the bottom. Older restaurants often are considered to be less healthy.
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A magazine of product reviews asked readers to judge fast-food restaurants. Readers ranked restaurants on food quality. They also judged restaurants on value and healthiness. Restaurants like Burger King and Krystal came in near the b
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But millennials don't have that much money. Fast-food restaurants are cheap. Yet, fast-food companies have trouble figuring out these millennials.
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Young Americans don't have a lot of money. The money they do have, they use on food. They don't want just greasy fast food.
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The millennial generation is really interested in food, said David Farmer. He works for Chick-fil-A. Millennials are young people from 18 to 34 years old. Esther Yi is 25. She loves food. She says her generation really li
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The fast-food business really tries to understand what the millennial generation wants. But millennials want the same thing as everyone else, Owens said. That is, “good food that you feel good eating.”
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restaurant in Robinson Township, Pennsylvania. McDonald's saw a key sales figure drop in the U.S. again in February
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kes trying new dishes. They want food that is fresh. If possible, they also want it to come from nearby farms.
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Millennials say they want healthy food. But they buy hamburgers and fried chicken, said J.M. Owens. He works with McDonald's owners in the Atlanta, Georgia, area.
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It scored low on the Consumer Reports survey. People may say they want healthy food, Pendergast said.
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What customers say and do are two different things, said Doug Pendergast. He is Krystal's president. Krystal is a hamburger restaurant. It scored low on th