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Jason Ryan

The Definition of Advertising Has Never Been More Unclear | Adweek - 1 views

www.adweek.com/...never-been-more-unclear-152434

advertising strategy earned media marketing business

shared by Jason Ryan on 22 Oct 13 - No Cached
  • Jason Ryan on 22 Oct 13
     
    useful discussion in comments
Jason Ryan

The Always-Connected Customer Has Killed Marketing, Finally - Forbes - 0 views

www.forbes.com/...r-has-killed-marketing-finally

strategy earned media omnichannel multichannel digital marketing

shared by Jason Ryan on 07 Nov 13 - No Cached
  • Jason Ryan on 07 Nov 13
     
    You have heard of the 6Ps, here are the 6R's.... Super dumb headline and generally a dumb article, but the Marketing Orchestration concept is useful
Ruth Oliver

Forrester Research : Research : How To Make The Case For Customer Experience - 0 views

www.forrester.com/...E-RES116863

customer business marketing strategy forrester

shared by Ruth Oliver on 10 Jul 14 - No Cached
  • These companies excel because they don't spend time and energy building formal business cases in order to justify every dollar spent on customer-centric initiatives
  • American Express overhauled its customer care employee training program and now spends 70% of the time focused on skills such as actively listening, assessing customers' moods, and helping customers understand the value of their relationship with the company. All that time and effort has paid off as customer spending increased, attrition decreased, and customers who learn about their card benefits and features from customer care employees show an average increase of more than 10% in advocacy.
  • Ruth Oliver on 10 Jul 14
     
    " These companies excel because they don't"
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