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"Before I became a university professor, I had a long career in the entertainment business-first as a concert producer for the likes of Bob Dylan and The Band, and later as producer of motion pictures, including Martin Scorsese's Mean Streets and The Last Waltz. Both the music and movie industries have been utterly transformed by the Internet, in positive and negative ways. But I sense that we're still at the beginning stages of this big shift, and that some of the most interesting developments are yet to come. For example, social sentiment analysis is going to change the game for Hollywood marketing."