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Over the last 10 years, the U.S. government has made significant investments in science and technology in order to enhance its ability to understand and shape public opinion and behavior abroad-a domain of activity referred to in this report as "shaping," "influencing," or "communication and persuasion." Because this effort is taking place across a vast government bureaucracy, the policy-makers and practitioners engaged in communication and persuasion do not always know what tools are at their disposal and what tools need to be invented.