Group items tagged

MATILLA, Florida - Saw it with my own eyes. The Elks, that would be the Benevolent Order of Elks, are recruiting members and advertising themselves with Yahoo banner ads. Good job. In our Bowling Alone era, most hereditary and benevolent societies are struggling, and none more struggling than what were traditionally male benevolent groups. All of these groups still play a strong part in our culture, millions of members, though they are mostly forgotten by the media. If you read The New York Times, you wouldn't even know they exist. But the Jaycees, Rotary, Kiwanis, Sertoma and Knights of Columbus all still soldier on, though members are getting older and these groups must attract new members to stay viable.