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One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward. Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines. Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

Time isn't what it used to be  TIME is not what it used to be. Once a flowing river whose current we passively monitored, time is now more properly understood as something constructed by the brain and personalised by culture. We have relationships with time; we fight it and manipulate it. Into this arena steps Eva Hoffman with her poetically scientific and austerely titled Time. Hoffman is on an exploration to become intimate with time, motivated by her sense that our interaction with time has changed. Our societies have become obsessed with time and timekeeping, both in the workplace and at home. Jet travel manipulates our experience of day-night cycles and seasons, while biomedical science races to increase our lifespan yet further. At the other end of the spectrum, new technologies adapt our minds to the ever-briefer scales of micro and nano. Hoffman covers a lot of ground, from physics (why time flows in only one direction) to biology (the circadian rhythm and sleep) to neuroscience (how temporality is constructed by the brain). She addresses questions of time and consciousness, including the uniquely human ability to envision large vistas of past or future. Perceived time is illuminated by disease states such as Alzheimer's disease or Korsakoff's syndrome, in which one's time narrative becomes disorganised, and by fantasies and dreams, in which the unconscious brain does not necessarily commit to a temporal narrative at all. Hoffman also investigates individual differences in how people treat time (those who leave parties early versus those who have to be shooed out at the end) as well as cultural differences (communities in which haste amounts to a breach of ethics, for instance). A recurring theme is that the human capacity to manipulate our environment ushers in new complexities to the basic biology of time. For example, while other animals age and die on a strict schedule, humans do everything in their power to control that timing. And the book is full of

While these fuel barons are diligently researching the methods by which they can continue to fleece us, a "grease-roots" movement has already emerged to free us from the petrochemical dependency the media always reminds us we have.