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Digital marketing is the same as online or internet marketing. The concept was borne because of the challenges involve in selling product or services online. Unlike offline marketing which involves physical techniques that requires little or no technical know-how, internet marketing requires specialized technical skills, because its medium of operation is after all digitalized.

Today, businesses work in a very fragile and unstable environment. Consumers' preferences and expectations are continuously evolving. Some corporate leaders often argue that it is lack of new ideas that hinder successful tapping of the marketing needs. However, looking at the growing competition and the pace at which startups are expanding, it is clear that there is no dearth of ideas, merely the inability to prioritize and organize them.

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What is the name of Facebook addict? In US, facebook is the No.2 site behind Google and ahead of YouTube and yahoo based on page views and users. Every 60 seconds, users updating their statuses, sending messages, writing posts, tagging photos, sharing photos, etc. on facebook. If you find yourself checking facebook on your phone during meetings, on the bus, on dates, during movies and in bed, you may have a problem of facebook addiction named as "facebookholism". Nearly one quarter of facebookholism users check their account at least 5 times daily.

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