Matt says "We actually have some algorithmic changes that try to figure out, 'Hey, this site is a better match for something like a medical query', and I'm looking forward to those rolling out, because a lot of people have worked hard so that you don't just say, 'Hey, this is a well-known site, therefore it should match for this query'.
more info visit here - http://designingmusthaves.wordpress.com/2014/04/03/matt-cutts-answers-how-google-authority-check-works-to-separate-popularity-true-authority/
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