The world's best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of their 'share of market' but for being first in the mind of consumers.
His Twitter page has been snowballing in numbers, with more than 700,000 followers following his hilarious tweets.
Apparently, success didn't just stop there.
Nokia has explicitly stated their strategy in acquiring Dopplr: To build an online community using the expertise of the Dopplr team. Clearly, Nokia has set sights to build a community that worships its brand.
Nokia has explicitly stated their strategy in acquiring Dopplr: To build an online community using the expertise of the Dopplr team. Clearly, Nokia has set sights to build a community that worships its brand.
Many big corporations are already in the social media bandwagon and we can't say different for small business and entrepreneurs as well.
Hmm… but with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy?
Last week we reported that Twitter has plans to press for funds at a $1 Billion valuation. This is now no longer a rumor with WSJ confirming the case.
It was reported that "investors are valuing Twitter, which has yet to generate revenue or finalize its plans for making money, at about $1 billion.
A person familiar with the deal said investors are applying a similar value to Twitter as that applied to Facebook…"
This coming October 1st is China's 60th National day. If the nation's age happens to be a multiple of 5, celebration tends to be of a larger scale, which includes a military inspection at Tiananmen square.
Security in the capital has been unusually tight with submachine gun-toting SWAT units patrolling through the crowds.
To protect sensitive content, social media sites such as Facebook and Twitter have also been blocked.
In August, the average time spent on Facebook by each person hit an astonishing figure of 5h 18 mins. That's about twice of Google's 2h 46 mins average. See the table below.
There are many ways to update our Twitter profile and today, it just got more convenient as Twitter is now integrated with MySpace, AIM, Bebo, and AOL.com.
According to co-founder Biz Stone, thousands of MySpace users were seen syncing their accounts to Twitter. There isn't any data from the AOL side yet.
According to Reuters, Twitter currently has no plans to monetize its traffic with advertisements this year.
Biz Stone claimed that Twitter is doing pretty good right now and is currently focused on features and paid commercial accounts for 2009.
With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence.
Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform.
Have you ever tried searching for your favorite brands on Twitter and all you got was a detestable default avatar (o_O)?
You've cybersquatters to blame for that. They are basically people who take slums online and virtually squat on an account that is not legally theirs. Most of them are just waiting for the rightful owner to buy it back.
Social media has given consumers a whole new voice.
A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.
With that, companies better not give consumers anything bad to talk about.
As with the 5 case studies below, the consequences can be severe.
We have been waiting for more than a month ever since Twitter announced Project Retweet.
From Biz Stone's sketch, mock up and most recently, a sneak peek release, Twitter's new retweet platform has changed tremendously in terms of its appearance.
Jonathan G. Parker, 19 was one burglar who could multi-task.
After breaking into a Martinsburg, West Virginia house and stealing 2 diamonds rings worth more than $3500, he had enough time to use the victim's computer to Google "best escape routes".
If that's not enough, he also logged into his Facebook profile and updated his Facebook status that read,
"OMG LOLZ brkin into sum1s house!"