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Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix.
Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem - was using social media worth it? Where do we go from here? That's where a social media audit comes in.
Did you know? Why blogging is important for students and for his career. Each student is a precious assets of his country. Most of computer science subject related students have little bit sense of co
Social media has given consumers a whole new voice.
A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.
With that, companies better not give consumers anything bad to talk about.
As with the 5 case studies below, the consequences can be severe.