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I will first start by stating I am not an SEO expert. Over the years, I have studied and tested various methods, guidelines and techniques for generating search engine traffic. Back in 1997, I took on paid clients and SEO became a full time career for a few years. AltaVista was the dominant leader in search in those days. Learning how to control and manipulate the engines to get front page search results became my main objective and an obsession. Today, things are a lot different, as there is basically one dominant leader in search, and the playing field is more level than it's ever been.