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There's something that needs to be made blatantly clear regarding the internet: One million unique visitors that spend less than one minute on a website and do not return is not really "traffic." I hear so many companies (and you know who you are) that throw out these lofty, excitable "numbers," as if they're pulling in a large, coveted audience, but that is the equivalent of a million people driving by McDonald's every thirty days, taking a look, and not one going in to order a sandwich.

These 5 tips are very up to date in helpful in being able to use social media to market effectively. There are constantly new emerging technologies, so companies need to be open to learning these new tools.

Aside from a few outlying factors (time of day, trending topics, frequency of posts), content is universally king and plays the biggest role in the popularity of a Facebook status or an Instagram picture.

Aside from a few outlying factors (time of day, trending topics, frequency of posts), content is universally king and plays the biggest role in the popularity of a Facebook status or an Instagram picture.