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Welcome to the thirteenth edition of email marketing tips on November 10, 2008. This week's edition comes to you two days early. Better than late,… What do you think? My favorite article this week has been written by Yaro Starak, who explains to us how he profited big time from better targeting the message to his readers. Improving the conversion rate of your email campaigns is almost like free money. It's amazing, but over time you can give yourself a great pay raise. One that your boss - if you still have a boss - could and would never give you.