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The content map allows you to deliver content with highly targeted, personalized content templates at every stage of your buyer's journey. It assists in pushing leads and prospects towards a decisive decision-making process. Content mapping is a powerful tool for creating content pillars strategies for different platforms like social media and websites.

Ten Tips to Help You with Your Kaizen Continuous Improvement Strategy The Kaizen methodology encourages ongoing efforts to ensure continuous improvement throughout a facility. This improvement can come in many forms including waste elimination, improved efficiency, safer work environments and much more. To simply say that a facility is employing Kaizen strategies, is essentially meaningless if you don't have any concrete action items you are following. Whether you're just getting started or you are looking for ways to reinvigorate a Kaizen strategy that is not effective, the following ten tips will be very helpful. Each one can give you ideas on what you can do encourage improvement and allow that improvement to grow and expand long into the future. Tip #1 - Harness the PDCA Strategy One of the key concepts used in Kaizen is the "Plan-Do-Check-Act" strategy. This is a quality model that can be used when implementing any type of improvement in the facility. As you might expect, the PDCA strategy is a cycle of ongoing improvement that should never end. The steps are as follows: Plan - This step is where you identify an area where improvement is possible and make an initial strategy on what chance should be made to realize the desired improvements. Do - Implement the change, but only on a small scale. This may mean having one department make the change in some situations or for larger corporations, having one facility make the update. During this step it is also very important to be gathering as much data regarding the change so it can be properly evaluated. Check - Review the results of the change including the data that was collected. Looking to see if they had the desired impact or not is critical to know whether you should move forward with rolling the change out to other areas. Act - IF the data in the check step points to a success, it is time to push the change out on a wider scale. Once the change has been successfully implemented you wi

Lean has been helping companies streamline their production, eliminate waste, and generally improve the way things are done for many years. Initially, the concepts behind lean were primarily used only in companies and facilities that were directly involved with physical product creation, such as manufacturing plants, factory floors and things of this nature. However, over time the lean methodologies have been adapted and implemented in almost every other type of business, ranging from health care to information technology, and many more. When done properly, lean can help improve virtually any work environment to help eliminate waste, improve communication, and to help ensure that the products or services being developed are indeed something customers will be interested in. For instance, when working in an information technology environment, it is important to be able to understand how lean strategies can be implemented, and why they are so important. The following are some of the most significant reasons why lean IT strategies should be taken seriously by any company that uses technology in their business (which is almost all of them!). Lean Promotes Ownership One of the things about lean strategies in an IT environment is that virtually every task completed is owned by an individual. Even if a person does not do all the work for a particular project, he or she will be directly responsible for overseeing it. This creates a sense of ownership, which can help in a variety of ways. It will give other teams a single point of contact for obtaining updates, providing feedback, or requesting changes. This will also allow the owner of a specific project to drive the progress directly, rather than having to rely on large committees or other types of groups to receive pertinent information. It is important to note that just because one person owns a process or project does not mean that he or she can simply dictate things to other groups. Instead, that person is there to

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When running any sort of physical production based business, you will often have stock on hand. Instead of only stocking for a short time, there will be a "backup" supply of products that can be called upon as demand changes. This is known as "just in case" manufacturing and is highly common in most industries. However, several decades ago, the rise of lean business gave way to the concept of "just in time" manufacturing. In a just in time, or JIT, system, products are made as they are demanded and there is little to (ideally) no back-stock at any time. Why go lean? The idea behind JIT manufacturing is that one can eliminate several kinds of waste by taking away the need to keep inventory of excess stock. From now on, equate "stock" to "excess stock" or the concept of having too much on hand, because in a JIT environment "stock" doesn't really exist outside of individual orders. When you don't have to keep inventory, employees free up their time for other projects and tasks. Also, you have less paperwork to manage, and can focus on other things, like workplace safety, new profitability angles and marketing strategies, etc. Another reason to go to a JIT model is that you increase accountability of management. Because you have no inventory to fall back on in a JIT situation, inventory cannot be used as a crutch to make up for other problems. Slow, inefficient production is often masked by a stockpile of inventory, making it harder to realize certain areas of production may need improvement - these may include machine functionality, worker habits, reliability, and inadequate space management. Another huge place you save by adopting this method is in transportation. Materials do not need to be stocked at various sites and you need to do much less transporting. You will eliminate time wasted in transit when there is traffic or road congestion, and you'll even be more environmentally friendly by reducing fuel burned for shipping purposes

About this time two years ago, the world was watching and praying for a relatively large group of unfortunate miners (nicknamed "los 33") who were involved in a cave-in deep in a mine in Chile and stuck there for what ended up being 69 long days. Due to mine safety and health violations throughout the mine's history, the men were left with no way out, barely any food or water but for some meager emergency rations, and no way to communicate with the surface. After 17 days, after drilling six different exploratory bore holes, rescuers reached the trapped men, and there began the race to provide them with provisions and eventual extraction from the mine. Takes A Lickin' Everyone was surprised that the men were all alive after that relatively long amount of time in the depths of the mine, but they had had the forethought to have emergency food and water stored in a shelter that became their refuge. In a sense, they were very lucky, in that none of them were seriously hurt, their group was very organized and disciplined to deal with the hardship, and that the rescuers had access to some relatively accurate mine maps. What Did We Learn From The Past? In order to prevent this kind of accident in the United States, and to stay in compliance with the MSHA (Mining Safety and Health Administration, part of the U.S. Dept. of Labor), it is a good idea to make sure workers and contractors in mines are properly prepared to deal with potentially hazardous situations within your company's mining sites.