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For anyone who has ever shopped online, you know the experience is traditionally one that is relatively convenient and that you can often find things which wouldn't be available in your local area. It turns out, though, that there are a lot more reasons than just these that people decide to hit that 'Proceed to Checkout' button when they are shopping.

A tool that can help the marketers fulfill their consumer's ever-changing demands is push notifications. Let's see what is push notifications how it works?