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Internet era just started in India and expect to get better with every passing day. All credit goes to enhanced wireless network supported by lower tarrif rates. Exactly a year back that Indian e-commerce is in bubble. The darling of Indian e-commerce is Flipkart, number one player in India catched every eyeball given their virtual growth. The late entrant and experienced competitor Amazon played it hard supported with their well tested e-commerce ecosystem. Flipkart at one end kept raising funds at beyond expectation valuation whereas deep pocketed Amazon decided to pour in billions of $ into their processes.

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Reliance Jio 4G service Operator crossed 100 million and darling of Telecom sector just like Flipkart used to be darling of e-commerce sector. Reliance jio invested more than $24 Bn of investor money to build state of class network to create best 4G network. Reliance jio bought user by offering free data and voice to end user just like Flipkart bought user base through cashback and discount. Both the organisation invested billions of $ in order to ensure that user traffic continue to grow. Buying a users by offering discount is nothing but shows that one don't have a confidence on their product or service line.

According to Statista, by 2019, the number of smartphone users will be more than 5 billion. With mobile internet usage exceeding that of desktop, app owners and businesses should focus on mobile push notifications. Let's learn how push notification technology is an effective tool for your mobile marketing campaign.