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The F A B Sales Method - 1 views

started by reeyaarora123 on 28 Feb 15
  • reeyaarora123
     
    This article discusses a proven sales technique which will be helpful to newbies and veteran sales people as well - The actual F. A. B. Technique.

    Any veteran sales representative will show you that there are many components for the sales procedure. Among them are usually prospecting, getting the appointment, qualifying the prospect, identifying needs, making the demonstration, checking for contract and closing the sale.

    Some would argue with me with this, but I think that they are all equally important. You can't get to step "B" with no successfully completed step "A", and so forth. That all essential close would not be successful without having first laying the groundwork, step by step.

    Having said that, I would like to concentrate today on which many would certainly consider the "meat" with the sales contact - the particular presentation, especially, a method referred to as F.A.B.

    Many well-intentioned sales people leave to the visit without a apparent plan of the items they are going to say during their display. Perhaps they may be new to the organization and still understanding the product line. Others might jump at the chance to enthusiastically tremble off all the many options that come with their service or product. While others, many who have been selling a long time, much like to improvise.

    All of these approaches may produce hit-or-miss results, at best.

    Salesmen need an arranged approach. They have to present the item or service in such a way how the potential customer may readily see what's inside it for them. A long-standing, tried-and-true method to help to make sales occur is the Y. A. W. approach.

    I would like to concentrate today on what many would consider the "meat" of the sales call - the presentation, specifically, a method called F.A.B. For more information click here.

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