Marketo Training - The Best Free Resources - 1 views
started by reeyaarora123 on 23 Oct 15
started by reeyaarora123 on 23 Oct 15
started by reeyaarora123 on 23 Oct 15
started by reeyaarora123 on 23 Oct 15
Marketo Community - University
Join the Marketo community to gain access to various free resources for Marketo training. There's a section called 'University' in Marketo Community where a lot of on-demand video lessons are available to users. The majority of these video lessons are product knowledge, but a few will teach you some facets of best-practice online marketing.
The videos are quite dry as well as don't have any quizzes, but you can track your progress through them using the 'My Learning' tab.
Marketo Community - Help Articles
A number of text and image articles are there in the 'Help Articles' tab of the Marketo Community. From the articles, you can learn everything about the attributes and functions of Marketo. These articles can serve as a quick refresher when you have forgotten about how a specific function of the product works.
But don't expect these articles will teach you about carrying out best-practice digital marketing in Marketo.
Marketo Community - Resources
The resources tab of Marketo community which houses many training videos is usually get unnoticed by Marketo users. To gain access to it, you must perform a search and after that select the 'Resources' tab. To locate a whole pack of training videos (50+), do a search for 'Summit' in the community and then select the 'Resources' tab. Searching for 'training' in the community will yield the same results.
In addition to product knowledge, some videos cover few topics on marketing too.
Professional Blogs/Channels
There are some helpful private weblogs maintained by Marketo specialists and users. With no videos, these blogs generally target just the most experienced Marketo users. However, they can still be well worth seeing even for a newbie. There are many weblogs on Marketo but the following two are excellent ones.
Marketing Rockstar Guides by Josh Hill - This blog features some terrific articles that may help you take your Marketo to the next level.
The next best blog is Edward Unthank Blog by Edward Unthank where you can find some in-depth articles on Marketo's features.
SlideShare - Marketo
The Slideshare page of Marketo has numerous presentations on Marketo training. Check-out this page and you'll find some useful Slidepacks. All these slides will not teach you all things about Marketo but some interesting tidbits are available there.
User groups
You can find some free training by joining the Marketo user group. Their no-cost events can be a wonderful place to get your marketing team trained. Be sure you register your local user group so that you don't miss out. Just click here to join.
Customer Success Workshops
Marketo occasionally runs customer success workshops which you can attend totally free. This workshop happens very rarely, so you should be in constant touch with your account manager or local team to find out its dates. Or better ask them to inform you once they fix the time and date for the workshop.
So, you now may know that there are several options available for you, when you are on the lookout for free Marketo Training. However, these trainings aren't focused on real digital campaign build; they just cover basic product knowledge.
If your team members aren't expert in digital marketing, you will have to give customized training so as to enable them with the knowledge of the latest digital marketing practices using Marketo.
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