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AACE - Association for the Advancement of Computing in Education (founded in 1981) is an international, educational and professional non-profit organization serving the information technology in education and e-learning community. This community consists of researchers, developers, practitioners, and trainers in higher education, government, and corporations.  AACE serves the profession with international conferences, high quality publications, leading-edge Digital Library, Career Center, and other opportunities for professional growth.

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly.