Gizmodo is seeing increased traffic for its Dealzmodo link, where visitors can find discounted games, computers, movies and more. Same for its Hobomodo link, which offers freebies -- including everything from software to teeth-whitening products and tacos. Nice-looking teeth and food handouts may not make up for out-of-reach tech gadgets, but Rothman, who said his site's audience is made up of "college kids and nerds of all ages," is learning that such things also can't hurt. "The only agenda we have is we love gadgets," he said, "But we're also sympathetic to consumers."