What's especially interesting to me is that it really hasn't changed much. In 2001, he co-wrote an article that talked about the importance of supporting and leveraging the interaction around transactions - collaboration. Specifically about online communities, "...online communities are not quickly built, and require care and feeding to thrive." He points out that many died on the wire - no pun intended. He also says, "...the lessons were not in whether "online communities" were good ideas, but rather in how they were implemented.
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