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CCP Games partners with the fashion industry to design virtual fashion environments and avatars and recently hired a fashion consultant to design outfits for one its games

abstract: "This paper discusses a scenario in which human computation is used to segment timestamped fashion images for mining trends based on visual features of garments (e.g., color and texture) and attributes of portrayed subjects (e.g., gender and age). State-of-the-art algorithms for body part detection and feature extraction can produce low quality results when parts of the body are occluded and when dealing with complex human poses. In such cases, these algorithms could benefit from the assistance of human agents. In order to jointly leverage the potential of crowds and image analysis algorithms, a game with a purpose (GWAP) is proposed, whereby players can help segment images for which specialized algorithms have failed, so as to improve the extraction of color and texture features of garments and their association with the features of the subject wearing them."

"In the space of several years, the Chinese games industry to reverse its market share with regards to Korean incumbents in China. We analyze the catch-up process that allowed this to happen by separately analyzing the core constituents of games (design, technology (code), content, and in a broader fashion, elements of the business model) as layered components."