Enablers and qualifiers for the Novel Creative Industry: a case study - 0 views
-
Garrett Eastman on 26 Apr 12"One of the emerging fields in the Creative Industry is Serious Gaming. In the Municipality of Leeuwarden, the Netherlands, a small number of (Serious) gaming companies is established. One of the fields of Interest, the Municipality tries to develop, is the health care sector. Despite the foreseen growing demand for Serious game products in this sector, the Gaming segment of the Creative Industry has not developed to an economically sustainable entity yet. In this paper we will describe the efforts that were undertaken to develop the Creative Industry and especially the Serious Gaming segment. This choice was made because of seemingly inconsistent policy decisions of some key stakeholders concerning this emerging field. Following we will present a theoretical framework how a cluster could be formed that will be able to survive without governmental aid. This framework is based on a theoretical review and on two examples of existing clusters in Japan and Germany. The paper will end by raising some questions for future research and discussion."