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I am sure someone told Gutenberg that they would never read his printed text because they loved the feel and smell of hand written scrolls.

To be information literate, a person must be able to recognize when information is needed and has the ability to locate, evaluate, and use effectively the needed information.

Digital literacy is the ability to locate, organize, understand, evaluate and analyze information using digital technology.

Attract: How can I interest participants in the event before they even arrive?  What should they do, watch, consider or experience that will get them excited and mentally prepared for an event? Enter: What happens as participants enter a space?  How do I want them to feel as they  arrive?   Engage: While they are at the event, what are the experiences that will that lead to transformation?  How will participants engage with their learning and with each other? Exit: How do I want the participants to feel at the end of the event?  How do we end?  How do they physically and mentally exit the space?  What will the participants leave with? Extend: What is the long-term transformation that I want them to have?  How do I follow-up with the participants and build on the experience?  How can I extend the transformation beyond the experience itself?