BD Mobile Market to be Overhauled - 0 views
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The top three operators -- Grameenphone, Banglalink and AKTEL -- have withdrawn their Tk 0.25 special tariff. The three operators control more than 90 percent of the market, or 40.14 million customers. The total market size is 45.21 million customers.The mobile operators had previously charged Tk 0.25. Now they are charging a minimum of Tk 0.40 to Tk 0.49 per minute. Grameenphone and Banglalink have recently increased their 'start-up' prices to Tk 900, which ranged from Tk 450 to Tk 500 a month ago. "Bangladesh has the lowest call rates in the world, which means that return on investment takes a very long time. This is why most mobile operators today are still not profitable," Ahmed Abou Doma, chief executive officer and managing director of Banglalink, said yesterday.
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Egypt-based Orascom Telecom's subsidiary Banglalink entered the market in 2005. Even after having the market's second largest customer base, the company is yet to enjoy profits mainly because they had to bear the huge subsidised connection costs.
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Till December 2007, Aktel was churning profits. But after paying a big fine for conducting illegal VoIP (voice over internet protocol) operations, like other companies, Aktel started to incur losses from early 2008. However, among the top three players, only Grameenphone is now enjoying profits. But it has also revised its tariff plan to continue the trend.
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Some major mobile operators are adopting a conservative tariff strategy to buck the losing trend that has been continuing for years. The companies are retreating from their earlier aggressive marketing positions when they had offered intra-operator calls as low as Tk 0.25 per minute, realising that such competition was not a very good business model.