3. People will do anything for Beer
Seriously, they will. During Prohibition in America people took to drinking hair tonic and posing as members of the clergy to get alcohol. Sometimes people come together on a large scale in the never ending quest for free beer. In Australia on Easter weekend in 2001, a beer truck blew a tire and overturned into a river. The driver was able to escape but his cargo sank to the bottom of the river. Hearing about the accident, people gathered at the scene, some in full scuba gear, and spent the entire weekend recovering the beer. One man managed to get 400 bottles. Did they return it to the company? Of course not. Despite a warning from police that what they were doing was theft, the divers took off with the whole lot.