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Axis Capital Group Business Funding - When we are thinking of successful enterprises, the first thing that comes to mind is the big companies like Google, Nestle, Goodyear, Apple etcetera. We instantly inspire ourselves to follow their lead. What new entrepreneurs do not actually understand is that these companies have been in the industry for a long time, sometimes, experiencing more downfall than we could imagine. We recognize the penetration of small businesses in today's market but we are often unaware of the struggles they go through to integrate their service and products to follow the demands of the complicated customers. What these entrepreneurs often thought of as a smooth flow after surpassing pre-business stage to the first two years is a reality of continuous challenges and hindrances that should be defeated even in the long run. Analysts estimate the time needed to create visible revenue would only be after five years. Some small business startups do not have the perseverance and resources to withstand for that long time. Those who manage can even barely get through and maintain. It gets more challenging in developing countries where competition is fierce and the market is elusive. Most of the time, external forces affect economic sustainability of a business. The changes of government regulations, complaints and lawsuits, constant evolution of new technology and global recession can hit any startup companies. Jake had just started his business of clothing retail in northern Jakarta in Indonesia when the recession hit the world in 2008. Moreover, clothing line and related business also started to boom, adding to the competition.

Since the global economic downfall in 2008 which caused many stocks to plummet and left many individuals in debts, the world has known its lesson. Thanks to the efforts of many people, nations are slowly regaining its former glory. The country to be most affected is the United States of America. The great recession which started in December 2007 to June 2009 of almost 19 months has affected countries of as far Indonesia and Africa.