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Apple's Pricing Decoys - BusinessWeek - 1 views

www.businessweek.com/...tc2010091_060916.htm

Apple marketing pricing decoy

shared by YU-TA LEE on 02 Sep 10 - Cached
  • YU-TA LEE on 02 Sep 10
     
    解析 Apple 的定價策略，如何利用誘餌、高參考價、隱藏、搭售等方式讓消費者願意付更高的費用購買產品。
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