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Why Twitter's new ads are ingenious - CNN.com
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edition.cnn.com/...index.html
Twitter
Promoted Trends
Promoted
Tweets ad advertising
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YU-TA LEE
on 19 Jun 10
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YU-TA LEE
on 19 Jun 10
Twitter 推出其廣告商業模式,目前使用者似乎少有反感,這對 Twitter 來說是項成就,未來如何將這套模式更細緻化、更壯大,本文認為可以將 Promoted Tweets 如 Google Adwords 拍賣,而Promoted Trends 則可以區域劃分差異定價,提供大企業購買。
Twitter 推出其廣告商業模式,目前使用者似乎少有反感,這對 Twitter 來說是項成就,未來如何將這套模式更細緻化、更壯大,本文認為可以將 Promoted Tweets 如 Google Adwords 拍賣,而Promoted Trends 則可以區域劃分差異定價,提供大企業購買。
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