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Digital Marketing School provides you training in trends in digital and online marketing. Learn about the smart tools of digital marketing, content management, community management, profile management and analytics.

Digital Marketing School provides you training in trends in digital and online marketing. Learn about the smart tools of digital marketing, content management, community management, profile management and analytics.

Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

List of current Blog Articles published by the members of the Automotive Digital Marketing Professional Community.

There is only a limited number of car dealers that will put in place the disciplines that will create a complete set of digital assets that work in harmony to convert. This is not a project that a dealer can do without help from marketing professionals.

DETROIT September 7, 2011 Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies for the web. With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them.

"Dealers participating in the early pilot program gave us tremendous feedback about its success, so we're excited to open up this opportunity to all dealers across the country who are ready to support the needs of Edmunds' in-market consumers," said Edmunds.com Sr. Vice President Donna Sechrist. "Matching up used-car shoppers with local dealers is another example of how Edmunds.com is continuing to expand the ways that buyers and car dealers can connect easily and efficiently." The used car tool allows shoppers to browse vehicles in their markets by selecting preferences across several critical categories such as make and model, mileage, model year and price. Shoppers can further narrow vehicles by identifying special features, colors and trim levels. Local-area results are then presented to the shopper together with the listing dealer's email and phone number.