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With a population of over 300,000, Leicester is the largest city in the East Midlands and the tenth largest in the country. Its importance was first recognised by the Romans and later by the Danes, who used it as a strategic stronghold to control the Midlands. Since then it has developed into a major commercial and manufacturing centre, known better for the diversity of its trade than for its dependence on a single industry.

Nottingham East Midlands Airport (EMA) is located in the heart of England, surrounded by the historic cities of Nottingham, Leicester and Derby - Pride and Prejudice country.