But a growing body of research indicates that smell strongly affects how we think and act, that it can make people buy more, favour certain locations, and even respond more ethically and charitably.
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The smell of virtue is lemony fresh - thestar.com - 1 views
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"They are small behaviours – it's not international peace – but they can have a significant effect on interpersonal relations," says Avery Gilbert, a research psychologist specializing in smell
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Researchers found that people acted more fairly and generously when they were exposed unconsciously to that fragrance.
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