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Shannon Tipton

More Than A Thousand Words: The Power of Visual Storytelling | B2B Marketing Insider - 8 views

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    It's no surprise that the saying "A picture is worth a thousand words" was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world.
Shannon Tipton

The Lunacy of the Leave Behind - 2 views

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    As discomfiting as it may be for content creators, a properly-prepared set of visuals for a presentation will fail as leave-behind collateral. Your slides are supposed to be incomplete; they are supposed to be no more than the tease for the words that you will speak. If they say too much, they inhibit your ability to tell the story.
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