But user data will not be used to customise ads, says CEO. Snapchat users will soon begin watching ads in their 'stories', as the tech start-up looks at generating revenues. Stories let users put together photos and videos and create a kind of slideshow. The stories remain for 24 hours before vanishing from the receiver's database.
While a striking facade does augur well for the parent firm in question, what is the impact of such non-contextual design on the neighbourhood? Check out this story and we would appreciate your viewpoints...