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Jenny Smith on 11 Dec 15Posts about apps written by Jenny SmithMobile application developers have become innovative with development. Considering the expanded horizons of business enterprises, heads of the firms are looking for the best means to leverage mobile technology. Mobile apps are a means of mobile commerce to keep their clients interested as well to generate popularity among the audience. Today in this article we focus on native applications and the applications developed in HTML 5. The question is to develop whether a native app or HTML 5 web app? The decision can be taken by weighing the options that each one provides.