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Oliver acknowledges that the trend might have its critics, but brushes them aside, noting that "though some might scoff at the idea of making helmets de rigueur, one must remember that more options leave fewer reasons for cyclists to go unprotected." Count me among the scoffers. This piece misses the larger problem with helmets. Decoration doesn't make them less bulky or hard to store, and they still create a sticky mess of flattened hair. (Motorcycle helmets, by the way, are also not cool. The motorcycle is what's cool. Someone would look really stupid riding a bike with a motorcycle helmet on.)