Marketing and Employee Communication - 0 views

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  #1 Lindgren Spence on 10 May 13

   

  In the I-HR newsletter, moderator Beth D. Carvin asked if the idea of branding could possibly be used successfully to improve preservation and efficiency. This is an extended version of my a reaction to her question:
  
  Yes, I do believe you can use the notion of marketing as something for improving employee productivity and maintenance.
  
  Let's approach it from the perspective of a manager communicating with his or her subordinates. Then we may say he, if the manager sets out to build a good name over time and over a group of communications or she is embarking on a branding exercise. It's an effort to produce the design goodwill and trust required to have messages both acted and web design chat accepted upon.
  
  Entrepreneurs marketing products and services do basically exactly the same thing: distribute some communications built to develop a good status with time.
  
  And, when communications to employees produce trust and goodwill, then communication sent next can be utilized communication to boost retention and productivity.
  
  For example, in publishing employee updates for my corporate clients, I've always stressed the need to provide articles and information of value to readers (the employees). By doing that, employees arrive at see their business newsletter as a useful source, and perhaps not management propaganda. That, in turn, opens the doorway to asking employees to accomplish or not do certain things (security precautions, as an example), and obtaining a positive response from them.
  
  In a sense, discussing this technique of building confidence and goodwill as branding may be only a semantic exercise. Nevertheless, I think that after we put a name to a procedure, we make it more straightforward to recognize and follow. And, that could be the true value of discussing advertising in the context of staff communication.
  
  Let us also understand this problem in a larger sense, also, because it is very important to consider the different roles of communication in maintenance and efficiency. Three simple types of communication number in our thinking: instructional, contextual, and motivational.
  
  Instructional interaction provides information that helps others do their jobs more efficiently. Contextual communication provides the dilemna, that ought to help people do their jobs more effectively. And inspirational interaction shows recipients some great benefits of performing even as we have wanted.
  
  To construct goodwill and trust, the interaction ought to be appropriate, reasonable, and functional. The people who receive our messages should really be in a position to know they, and act on them can act on them with full confidence.
  
  The contextual conversation should be appropriate and helpful. The issue should be put by it into a structure that helps others understand how certain projects or issues fit into the ideal movement.
  
  And, the motivational conversation should focus on them, not on you. It will demonstrate to them the branding agency value of the contributions.
  
  In conclusion, think about advertising because the process to build confidence and goodwill, a process which makes it possible to increase efficiency and maintenance through communication.

   

  <div class="cArrow"> </div><div class="cContentInner">In the I-HR newsletter, moderator Beth D. Carvin asked if the idea of branding could possibly be used successfully to improve preservation and efficiency. This is an extended version of my a reaction to her question: <br /> <br /> Yes, I do believe you can use the notion of marketing as something for improving employee productivity and maintenance. <br /> <br /> Let's approach it from the perspective of a manager communicating with his or her subordinates. Then we may say he, if the manager sets out to build a good name over time and over a group of communications or she is embarking on a branding exercise. It's an effort to produce the <a rel="nofollow" href="http://laughingsamuraidesign.com/">design</a> goodwill and trust required to have messages both acted and <a rel="nofollow" href="http://laughingsamuraidesign.com/">web design chat</a> accepted upon. <br /> <br /> Entrepreneurs marketing products and services do basically exactly the same thing: distribute some communications built to develop a good status with time. <br /> <br /> And, when communications to employees produce trust and goodwill, then communication sent next can be utilized communication to boost retention and productivity. <br /> <br /> For example, in publishing employee updates for my corporate clients, I've always stressed the need to provide articles and information of value to readers (the employees). By doing that, employees arrive at see their business newsletter as a useful source, and perhaps not management propaganda. That, in turn, opens the doorway to asking employees to accomplish or not do certain things (security precautions, as an example), and obtaining a positive response from them. <br /> <br /> In a sense, discussing this technique of building confidence and goodwill as branding may be only a semantic exercise. Nevertheless, I think that after we put a name to a procedure, we make it more straightforward to recognize and follow. And, that could be the true value of discussing advertising in the context of staff communication. <br /> <br /> Let us also understand this problem in a larger sense, also, because it is very important to consider the different roles of communication in maintenance and efficiency. Three simple types of communication number in our thinking: instructional, contextual, and motivational. <br /> <br /> Instructional interaction provides information that helps others do their jobs more efficiently. Contextual communication provides the dilemna, that ought to help people do their jobs more effectively. And inspirational interaction shows recipients some great benefits of performing even as we have wanted. <br /> <br /> To construct goodwill and trust, the interaction ought to be appropriate, reasonable, and functional. The people who receive our messages should really be in a position to know they, and act on them can act on them with full confidence. <br /> <br /> The contextual conversation should be appropriate and helpful. The issue should be put by it into a structure that helps others understand how certain projects or issues fit into the ideal movement. <br /> <br /> And, the motivational conversation should focus on them, not on you. It will demonstrate to them the <a rel="nofollow" href="http://www.laughingsamurai.com/">branding agency</a> value of the contributions. <br /> <br /> In conclusion, think about advertising because the process to build confidence and goodwill, a process which makes it possible to increase efficiency and maintenance through communication.</div>

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