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Thought this content could be helpful from the standpoint of thinking about the psychological aspects of play and how they might apply to design & development of an ARG, as well as the playing of ARGs.

An example of an ARG like game played out in a 1997 movie starring Mike Douglas, Sean Penn, Deborah Kara Unger, et al. Could be watched & studied for various examples of ARG game play & story elements. Along these lines, I think there are probably lots of movies & books from which inspiration could be drawn for an ARG, e.g. genre, storyline or plot development, setting, etc. For example, it occurs to me that another one of my favorite films, Dark City, could also be great inspiration for an ARG with a bit of sci fi noir flavor to it: http://en.wikipedia.org/wiki/Dark_City_(1998_film)

TERA takes the fight beyond whack-a-mole monotony with enhanced aiming, dodging, and tactical timing to create intense and rewarding combat. Unlike other MMOs, you can use your controller or keyboard and mouse to control the action like never before. With all the depth you expect from a traditional MMO, plus the intense gratification of action combat, TERA changes all the rules.