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Is it for an ARG?

Borrowing from the concept framework provided by the Wikipedia entry for Immersion, I think an ARG must have at least the characteristics of emotional/narrative immersion and cognitive/strategic immersion; basically connecting to a participant's interest and level of focus/engagement. From my perspective, the emotional/narrative component is key, because I don't think the act of just tackling a series of puzzles makes something an ARG. And if we then add blended & augmented reality elements, then I think there's the opportunity to allow for sensory-motoric/tactical immersion as well as spatial immersion.

Wow, here's a gameplay clip that captures all three aspects of the immersion experience, sensory-motoric, cognitive & emotional; and it somehow even manages to throw in a bit of cognitive dissonance for extra measure... I think it's a great example of the impact creating these kinds of 'ah ha' moments can have and how these moments can distinguish an ARG as an engaging learning platform: http://www.youtube.com/watch?v=Y8AFiaWz7WI

Thought this content could be helpful from the standpoint of thinking about the different types of immersion and their elements; and how these might be used in the design of an ARG.

Now - can we use to mindmap?

I think the experiment would be worth it on several levels. First, just to get experience exploring this notion of visualizing data in an immersive 3D VW space and what it would take to do this. Also, what we learn & produce might also be incorporated into the gameplay/plot of the storyline for this ARG. And what we learn & produce as far as useful knowledge & hopefully a useful mind-map tool (or tool building approach) could be used for future endeavors.