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"At the end of March, a preview page for the Android version of the hugely popular iPhone photo app Instagram appeared. Anyone who signed-up to be notified by email of the app's release will have seen a nice surprise in their inbox yesterday, as Instagram for Android became available inside Google Play's app store."

"Yesterday, Facebook released some of the most surprising news of the year so far, that the social network has purchased Instagram for $1 billion, or nearly £630 million. This comes just a few days after the app was released for Android, after being an iOS exclusive since its release."

"Instagram is one of the iPhone's most popular camera apps, as it not only provides a cool set of filters and editing tools, but a lively social scene too, where users can share, like and comment on uploaded photos. It has been such a hit that several spin-off companies have emerged from Instagram's success, including Stickygram, who convert your pictures into little magnets, and CardFlick, which makes them into business cards."

Instagram like app for Android

"The time and effort a small development team puts into the creation of a mobile app can pay back big rewards for those involved. Instagram recently grabbed headlines when the photo-sharing service was sold to Facebook for $1 billion and OMGPOP, developer of Pictionary-style game Draw Something, was recently purchased by social network games company Zynga for £200m."

The content selected and posted by social media influencers is estimated to be more trustworthy as compared to the traditional advertisements. Consumers are realizing that the influencers share more authentic content, giving honest reviews and application of the product/services in their daily life.