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Businesses today are driven by the technology in one or the other ways. People tend to use the technology available on their mobile devices more often than using desktop or laptop devices. Thanks to the billions of mobile apps available in the Apple Store and Google Play store today. Now as a business user, one can handle almost all the daily activities using mobile/tablet devices including responding to emails, chatting with the customer, preparing for a presentation, viewing sales report, checking news updates and more. Global mobile app downloads will surpass 284 billion by 2020. The mobile app development can bring many benefits to your business. Whether you are an online or physical store, large enterprise or a small business owner, your business can get benefit from mobile app development. Read on to understand 10 crucial reasons to invest in mobile app development to accelerate your business growth. 1. Your business is visible to your customers always People spend a good amount of time on their mobile phones for various purposes. Have you ever thought about benefits of having your business mobile app in your customers' mobile device? This would continuously give a boost to your business. Having a Business mobile app gives you access to communicate with your customers and partners. Using a mobile app, you are able to share important business updates, special offers, promotions, product announcements with your customers which will increase the customer engagement and save a lot of communication time. 2. Create a Direct Marketing Channel Mobile apps can serve as the best marketing channel for your business. It can offer you capabilities like casual and general information exchange, booking forms, price updates, promotions, search features, news feeds, messengers, reminders and more. Having these types of features makes it easier for your mobile app to be a one-stop shop for your customers. Through push notifications, it is easy for you to get connected a

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Apple and Google are enemies and partners at the same time due to asymmetric competition. According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS. In 2009, Google paid only $82 million for the privilege. Analyst Scott Devitt believes that it is a per-device deal growing every year.

Many big companies are now opting for NodeJS Web and App Development for their services and it is paying off really good.

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Besides outlining your mobile strategy, starting out on enterprise app development requires paying attention to the given factors and app development tips!

Paying has never been easier in stores or within apps. The days of searching for your wallet to make a payment are gone. Now payments can happen with just a touch.

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