This article talks about how Vevo, a music video web site and is owned by Universal Music Group, Sony Music Enteratinment, and Abu Dhabi Media Company, is planning to create its own cable channel or make deals with existing companies. Vevo has gained huge popularity and steams 827 million videos a month to around 57 million Americans. Vevo's goal is to show music videos and other kinds of pop-culture through the TV like MTV did in the earlier days. Showing things on the television is similar to how information is passed along by radio in the 1920's. TV's is one of the many home appliances that everybody in America has, just like how homes in the 1920's all had radios. By streaming their videos, Vevo will be able to broadcast to a larger audience than ever before. How can Vevo broadcast their videos to a larger audience? How would this way of broadcasting their videos to a larger audience beneficial?