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Consumers have become more educated and therefore cautious about what they eat. They want to make sure that the food they eat, it is safe and healthy. They want transparency on how animals are treated. To fulfill the demands of the consumers, retailers are compelling suppliers to comply with animal welfare guidelines properly. At present, scientific measures are used to identify animal's welfare including their behavior, living condition, longevity, reproduction, diseases. The guidelines to handle animals include everything from their birth to their slaughter. It includes solution as to how animal's stress can be reduced while they are being transported and slaughtered.

Consumers have become more educated and therefore cautious about what they eat. They want to make sure that the food they eat, it is safe and healthy. They want transparency on how animals are treated. To fulfill the demands of the consumers, retailers are compelling suppliers to comply with animal welfare guidelines properly. At present, scientific measures are used to identify animal's welfare including their behavior, living condition, longevity, reproduction, diseases. The guidelines to handle animals include everything from their birth to their slaughter. It includes solution as to how animal's stress can be reduced while they are being transported and slaughtered.

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