Five ways to Better Promote Your Restaurant on Social Media - 0 views
started by Red Rock on 29 Jun 15
started by Red Rock on 29 Jun 15
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As traffic on Social Media increases day by day, people mostly spend
their time on Social Media, so that Social Media becomes the best place for
Promotion. As Social Media has the wide range of visitors, so it is easy to
reach your business to so many people within less time.
We're going to show you five ways to promote your restaurant
on social media. We encourage you to create a social media planning calendar so it becomes an integrated daily task.
It's important to understand the relevant social media
platforms for promoting your restaurants. Let's talk about the platforms and
ways to promote your restaurant using them.
1 Create a Facebook Fan Page
You absolutely need a Facebook page for your restaurant. A
recent study found that Facebook continues to be the most popular social media
platform.
When posting on Facebook, include
either a video or image with your text. Images and video grab their attention.
Become familiar with the different options for posting. Feel free to create
your posts for the week using the schedule tool.
Most important for your
restaurant on Facebook is consistency. Listen to what your users want. Be
careful with too much self-promotion. Give your fans useful information, share
tips and offer discounts and special promotions.
2 Create Account on Twitter
Twitter, the second most popular platform, is basically a micro-blogging site. You are
limited to 140-character tweets.
Twitter is great for short messages such as
daily meal deals, promotions, last minute menu additions and changes, fun facts
and photos, and more. Include links to your website's menu items.
Add hashtags to your posts; this is good to
remember for other social media platforms, too. Here's an example of a hashtag:
#restaurant.
Try promoted tweets. Choose your best tweets
and pay to promote them to a targeted audience. Promoted tweets can be
effective especially if sent out around mealtime.
3
Encourage Check INS: Foursquare
Foursquare is at its best as a
mobile application that allows users to "check-in" to places on their smart
phones.
Claim
your business listing on Foursquare so you can see in real time who is
"checking in" at your restaurant. Offer a special deal to people who check-in.
Many restaurants reward these loyal diners when they check in with coupons and
other promotions.
4
Blog About It
It can be daunting to step into
the world of blogging, but it has many great benefits for your restaurant.
Search engines like fresh website
content, and your blog provides the perfect avenue for this. Blog about
anything that has to do with your restaurant. Share facts, recipes, photos,
staff favorites and more. Link your posts to all of your social media networks.
Consistency is key. Once
you've established a routine, your blog visitors will come to expect it, so
don't disappoint them.
5 Create your Google+ Page and YouTube Channel
Google's integrated resources
make it easy for diners to leave reviews, upload photos and browse the latest
hotspots. If you don't have a Google+ page, claim your page today. As with
Facebook, pay attention to profile picture sizes and make sure they are high
quality.
Posts work similar to Facebook,
so you'll find Google+ fairly easy. Be consistent and use a mix of photos,
videos, reviews, and other interesting content.
Create a YouTube
channel for your business. Make sure you use the same branding for your header
photo so it matches your website and other social media.
Once you've
posted your videos on YouTube, they'll be visible on your Google+ Page. You'll
need to post them on all of your other social media platforms. Post them
anywhere you can including your blog. This visual interaction is sure to
increase your visibility.