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Five ways to Better Promote Your Restaurant on Social Media - 0 views

started by Red Rock on 10 Jun 15
  • Red Rock
     

    As traffic on Social Media increases day by day, people mostly spend
    their time on Social Media, so that Social Media becomes the best place for
    Promotion. As Social Media has the wide range of visitors, so it is easy to
    reach your business to so many people within less time. 



    We're going to show you five ways to promote your restaurant
    on social media. We encourage you to create a social mediahttp://www.redrock.in/  planning calendar so it becomes an integrated daily task.



    It's important to understand the relevant social media
    platforms for promoting your restaurants. Let's talk about the platforms and
    ways to promote your restaurant using them.



     



    1 Create a Facebook Fan Page



    You absolutely need a Facebook page for your restaurant. A
    recent study found that Facebook continues to be the most popular social media
    platform.



    When posting on Facebook, include
    either a video or image with your text. Images and video grab their attention.
    Become familiar with the different options for posting. Feel free to create
    your posts for the week using the schedule tool.



    Most important for your
    restaurant on Facebook is consistency. Listen to what your users want. Be
    careful with too much self-promotion. Give your fans useful information, share
    tips and offer discounts and special promotions.



     



     



     



    2 Create Account on Twitter



    Twitter, the second most popular platform, is basically a micro-blogging site.
    You are limited to 140-character tweets.



    Twitter is great for short messages such as
    daily meal deals, promotions, last minute menu additions and changes, fun facts
    and photos, and more. Include links to your website's menu items.



     Add hashtags to your posts; this is good to
    remember for other social media platforms, too. Here's an example of a hashtag:
    #restaurant.



    Try promoted tweets. Choose your best tweets
    and pay to promote them to a targeted audience. Promoted tweets can be
    effective especially if sent out around mealtime.



     



     



    3
    Encourage Check INS: Foursquare



    Foursquare is at its best as a
    mobile application that allows users to "check-in" to places on their smart
    phones.



    Claim
    your business listing on Foursquare so you can see in real time who is
    "checking in" at your restaurant. Offer a special deal to people who check-in.
    Many restaurants reward these loyal diners when they check in with coupons and
    other promotions.



     



    4
    Blog About It



    It can be daunting to step into
    the world of blogging, but it has many great benefits for your restaurant.



    Search engines like fresh website
    content, and your blog provides the perfect avenue for this. Blog about
    anything that has to do with your restaurant. Share facts, recipes, photos,
    staff favorites and more. Link your posts to all of your social media networks.



    Consistency is key. Once
    you've established a routine, your blog visitors will come to expect it, so
    don't disappoint them.



     



    5 Create your Google+ Page and YouTube Channel



    Google's integrated resources
    make it easy for diners to leave reviews, upload photos and browse the latest
    hotspots. If you don't have a Google+ page, claim your page today. As with
    Facebook, pay attention to profile picture sizes and make sure they are high
    quality.



    Posts work similar to Facebook,
    so you'll find Google+ fairly easy. Be consistent and use a mix of photos,
    videos, reviews, and other interesting content.



    Create a YouTube
    channel for your business. Make sure you use the same branding for your header
    photo so it matches your website and other social media.



    Once you've
    posted your videos on YouTube, they'll be visible on your Google+ Page. You'll
    need to post them on all of your other social media platforms. Post them
    anywhere you can including your blog. This visual interaction is sure to
    increase your visibility.

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