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Image via CrunchBase I don't ever like to see anyone fail, but I suppose success in the Digital Age has created a new set of Rules ! I have found to date a few solid efforts in the application category which I use ! Zemanta Twitter Adaptive Blue Glue Mac Journal and Evernote ! Louis Gray as well as Dave Winer http://www.scripting.com/ both give in my opinion the most honest and astute product reviews ! I feel that the most promising Firefox add on is http://www.adaptiveblue.com/ and Zemanta http://www.zemanta.com/ is a work of Semantic and Technical Art ! I find myself using Nsyght a lot http://www.nsyght.com/ I may not be the average internet user since I am 72 years old with little or no Tech knowledge, if it is not easy to use I don't use it ! I have found to use Twitter I only follow a few people ! Fred Wilson.Vc Louis Gray Dave Winer Chris Brogan Andrew Badera Guy Kawasaki Frank Eliason and Jay Rosen ! I also read Mr Rosen's blog PRESSTHINK One of my Favorite blogs is http://sethgodin.typepad.com/ The Creator Of Squidoo and blogs by people mentioned above ! Micro Blogging is hard for me to use since I live in a world of complete thoughts some times it reminds me of New Age Music no beginning no end just a middle part . Twitter does give me data but I am not overly interested in Social Media or Tech and wish they would create other streams with the application Like A stream for Literature Art etc ! Oh Yes I Follow Steve Ruble and Approve of his Messages-http://www.micropersuasion.com/ MarshalSandler.com is a playground of ideas, introductions, and synergies. Marshal exhibits a blogging style that is less about tamping out his thoughts and more about the juggling, rearranging, juxtaposing, and syndicating of the content of other people and companies - a communications cubism of sorts. There's no room for crap, but there is plenty of room for friendly people with interesting ideas. Marshal's day is the search for new technologies,

Disqus Adds FriendFeed Integration-to Follow Fred Wilson Author Seth Godin at PDF 2007 Image via Wikipedia Why I follow Fred Wilson ! http://fredwilson.vc/ This article on http://disqus.com/ is written by Mr Wilson A master at Content Creation. Fred Wilson and Seth Godin http://sethgodin.typepad.com/ both have the ability to capsulize. capsulize - put in a short or concise form; reduce in volume; "capsulize the news"! It is a skill mostly prevalent in Poetry. I use Disqus and am currently having this site rebuilt and it is not installed yet ! I miss it but still have access to post with Disqus on other sites ! Mr Wilson an investor in many applications like Glue from Adaptive Blue always states his position in an article, if he is an investor in the Application discloses the fact ! Personally if what he is reviewing is a good product I really don't care who owns it but he is probably right other wise you play "Ok With Corrections!" Mr Wilson's Wife has created a great content platform http://gothamgal.blogs.com/ My wife follows it on Tabbloid a free service from Hewlett Packard tabbloid_2009-01-10_0901-gotham-gal2 I also have her feed in my Gmail -Gotham Gal's blog belongs in a newspaper it a true social media vehicle! I hope find following my reads intersting since I am a a Man Of Good Taste and absorb good content with Gusto ! You can also find me at link below http://msandler.tumblr.com/ MarshalSandler.com is a playground of ideas, introductions, and synergies. Marshal exhibits a blogging style that is less about tamping out his thoughts and more about the juggling, rearranging, juxtaposing, and syndicating of the content of other people and companies - a communications cubism of sorts. There's no room for crap, but there is plenty of room for friendly people with interesting ideas. Marshal's day is the search for new technologies, new ideas, new relationships, and new things to curse happily about. So, participate. Cut bait.

Flipping abundance and scarity I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart. People look at the free revolution and say, "oh, that could never work. If I gave x, y or z away for free, I'd fail." They're right. They will fail... If they keep the model the same and just give away stuff for free. The way you win is by reinventing the model itself. So, for example, lululemon doing giant free yoga classes in New York. The more people come, the more clothes they'll sell... it'll become a movement. Or Crossfit, publishing their insane work outs online. The more people do them, the better the scarce part (private coaching, etc.) does. We spent a generation believing certain parts of our business needed to be scarce and that advertising and other interruption should be abundant. Part of the pitch of free is that when advertising goes away, you need to make something else abundant in order to gain attention. Then, and only then, will you be able to sell something that's naturally scarce. This is an uncomfortable flip to make, because the stuff you've been charging for feels like it should be charged for, and the new scarcity is often difficult to find. But, especially in the digital world, this is happening, and faster than ever.