Richard Edelman - 6 A.M.: How To Push Back Constructively - 0 views
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marshal sandler on 14 Feb 09« A Different Davos | Main February 13, 2009 How To Push Back Constructively It has been a strange week for the business community on both sides of the Atlantic. Big bankers from the US and the UK were called before their legislators, who were venting public frustration over huge pay packages, constipated lending and opaque use of government bailout funds. It is important that companies learn how to play a new game, to dance the tango with a newly aggressive partner, namely government. Here are the four steps to a more equal relationship with the big-footed dancing companion: 1. Explanation and Contrition-No forward movement is possible in this relationship without an examination of the past. Companies should be willing to acknowledge misjudgment, and yes, even error. There should be lessons learned, policies amended, personnel changed in the process. The more specific the information, the more likely it is to be credible. For example, "We anticipated that the maximum decline in housing price would be 20% but the decline has proven to be 35%." There must also be a clear statement of contrition, not a fuzzy "once in a lifetime market circumstances". Executives should acknowledge personal failure and apologize to shareholders and employees alike. 2. Appreciation for Change from Shareholder to Stakeholder-CEOs must change from a uni-polar world of investors and analysts to a broader definition of audiences that puts employees first in line in the need to know. There should be a recognition of implication for society in any action, from reduction in force to decision to relocate production to another facility. 3. Presentation of Long Term Vision-The company needs to solicit buy-in for its future direction. Rather than keeping strategy as a matter for the board of directors alone, the CEO should share the vision with its broader publics. This will enable its new investor (government) to have the public support for a long-term view instead of b